SEO – What is It? And Why is It So Important to Your Business?
SEO, or search engine optimisation, is a way of increasing the quantity and quality of site visitors to a specific website or even a blog. SEO targets paid as well as unpaid traffic equally. The most successful seomarketer.com.au sydney seo strategies aim to maximise the visible keywords on a page or the website, using site-targeted keywords, including content and title, relevant linking to external sites, placement of meta tags, and other SEO tools and techniques. The increased presence of your website in search results for relevant keywords will give your company an edge over your competitors, as they will be using the same keywords.
As seomarketer.com.au sydney techniques are constantly changing, search engine marketing also evolves. SEO is not a one-time investment but a long term activity. Search engines continually review the methods used by various companies to optimise their websites and change their processes and guidelines so that their search results are as informative and up-to-date as possible. As the number of web pages on the internet grows, SEO techniques are becoming more important. Companies must use SEO for both paid advertising and organic methods of web promotion.
Organic SEO or “all natural” SEO is all about building inbound links to your website and getting high rankings in the major search engines such as Google, Yahoo, and MSN. Search engines are always looking for new websites and new links to their databases. This helps them develop a list of top-ranking websites each time they crawl the web and determine which websites will be eligible for advertisements. With good planning and execution, your website can benefit greatly from an organic SEO strategy.
Paid advertising is another way of getting in the search engines’ good books. SEO professionals work with online advertisers to promote their products and services. These advertisers pay based on the number of clicks made on their ads, not on the product or service’s popularity. Advertisers hire SEO experts and pay accordingly for a higher rank in search results and increased click-through rates.
Both paid advertising and organic SEO have their pros and cons, and the level of success each of these methods can bring you will depend on a variety of factors. The popularity of your website will go a long way towards determining your success in this aspect, but it will not be the sole factor. In addition, certain methods will generate more traffic, and others will generate more revenue. SEO experts capable of optimising both will have a much greater edge over those who can only produce SEO results.
One other method of achieving seomarketer.com.au Sydney SEO results is through link building. This is done by placing your website links throughout the various web 2.0 properties on the internet, such as social networking platforms, article directories, blogs, forums, and even press release sites. Links from quality websites will help your site climb in the rankings and will increase traffic as well. Search engines use a complex system to determine how to rank web pages based on link analysis and other criteria. By learning about both SEO and link building, you will be better equipped to optimise your website and bring it to the top of search engine results pages.